It’s interesting listening to people talk about tech, particularly people who don’t read up on the tech stuff in the manner that I do… or at least used to. So, some friends visited home recently, and having known me as a heavy Apple user in the past, were surprised to learn that I didn’t have an iPhone. It is usually at this moment in the conversation that I launch into some stupid diatribe over not necessarily disliking the Apple products, but rather the cultish behaviour that has risen beneath them.
However, my friends interjected by asking immediately “So you have a Samsung then?”
I thought it interesting that they considered that the smart phone segment consists of two brands. You’re either on the Apple cart, or you’re against Apple, and with all the court room shenanigans going on, of course that means you have a Samsung.
So, it’s like Mac vs PC again. So, Apple push the new smartphone industry, and what results is that one other company positions themselves as the not-Apple. Now that the two warring factions have been established, it is the consumer who needs to elect a side to support. As for the Apple/Microsoft rivalry that dominated the tech space in the early 2000s? Gone. MS is just another tech company who many regard as an old fuddy-duddy who is trying to awkwardly dance to dubstep and convince everyone they’re still cool.
Competition is good. I don’t think anyone would argue against competition. But there is more to smartphones and tablets than just Apple versus Samsung. Its the focus on these two companies which oftentimes leads to the glossing over of genuinely great ideas that emerge from the not-AppleSamsung duopoly. Heck, the gesture based interface of my BlackBerry Z10 is still intuitive so intuitive for me, I still need to stop myself from swiping on our house’s new iPad, but BlackBerry is still treated like a leper in the tech media, due to the dark clouds that the Canadian company seem to tow around with them wherever they go.
Even Windows Phone has some great software for their on-device music playing, and the way they’d integrated all social aspects into their hubs was great, minimising the need to hop in and out of apps, much like I find myself doing on the iPad.
But anything outside of Apple and Samsung seems to go ignored, and sometimes I think the industry is poorer for it.